Lanching ProductStories: Web Stories App for Shopify

Katerina Bojkov
3 min readOct 28, 2020

Hey, everyone! 👋

I hope you are all healthy and doing well with your projects.

As a result of the Covid crisis and its impact on e-Commerce, we decided to dedicate some of our efforts to build a useful solution for small businesses and their Shopify stores.

We identified that most new online storeowners would need apps and technology to help them run their online stores automatically, allowing them to focus more on the business itself.

Considering our interest in new technologies and what we thought about future trends in the digital marketing industry, we decided to build a solution on top of the recent Google’s Web Stories format based on AMP technology.

We first started working with the AMP technology a year ago and implemented it in all our products, so it was a no brainer to build a niche product exclusively for e-Commerce.

So, we are excited to introduce you to ProductStories.

Web Stories and AMP app for Shopify

It is a fully dedicated app for Shopify that can convert all product pages into an AMP and Web Stories format. The result is fast-loading product pages, better search rankings for all your product pages, and a floating story widget displayed on each product page.

And all that by activating one app that works on autopilot, without manually creating the AMP version for each page.

Here is what you will get:

  • AMP versions of all your product pages, without manual editing
  • Instant improvement on the loading speeds of all your product pages on mobile
  • Lower bounce rates due to the immersive, fast-loading story formats
  • Possibility to get better search exposure of the Web Stories results, due to their placements in Discover and better visual showcase in Google results

Here is how it works:

  • Install the app and activate it. With these two clicks, it will automatically start converting all your pages into AMP, creating versions of these pages in both AMP and Google Web Story formats.

Here is how it looks like when you convert a product page into an AMP page:

And here is a demo of the story widget (bottom-right of the page):

Demo here: https://escommerce.shop/products/cotton-sweatshirt

To install the app right now, follow this link: https://apps.shopify.com/product-stories-amp

We appreciate users’ feedback, and we’ll go above and beyond to help you get the experience you deserve. We are also aware that this first version is just a beginning and would love to hear your feedback on prioritizing our roadmap.

So, feel free to reach out with any thoughts you might have on how we can improve. 🙏

Have a fabulous day, and stay safe!

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Katerina Bojkov

Co-founder at EmbedSocial.com. Everyday geek, with a dream for an orange hippie combi and a passion for marketing APIs.